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BOOK SUMMARY :

Gender branding and the modern music industry the social construction of female popular music stars crc press book gender branding and the modern music industry combines interview data with music industry professionals with theoretical frameworks from sociology mass communication and marketing to explain and explore the gender gender branding and the modern music industry combines interview data with music industry professionals with theoretical frameworks from sociology mass communication and marketing to explain and explore the gender differences female artists experience this book provides a rare lens on the rigid gender branding and the modern music industry combines interview data with music industry professionals with theoretical frameworks from sociology mass communication and marketing to explain and explore the gender differences female artists experience this book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop starsget this from a library gender branding and the modern music industry the social construction of female popular music stars kristin j lieb gender branding and the modern music industry combines interview data with music industry professionals with theoretical frameworks from sociology mass communication and marketing to explain and gender branding and the modern music industry combines interview data with music industry professionals with theoretical frameworks from sociology mass communication and marketing to explain and explore the gender differences female artists experience this book provides a rare lens on the rigid

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