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BOOK SUMMARY :

The cultural dimension of global business 7th edition ferraro gary briody elizabeth on amazoncom free shipping on qualifying offers the cultural dimension of global business 7th editioncoupon rent the cultural dimension of international business 6th edition 9780205645282 and save up to 80 on textbook rentals and 90 on used textbooks get free 7 day instant etextbook accessthe text takes a five pronged approach to the study of the cultural environment of global business it explores 1 such general concepts as culture ethnocentrism and culture change 2 the nature of the communication process both linguistic and nonverbal communication 3 a typology of value contrasts that can be applied anywhere in the world to help diagnose potential breakdowns in summary study book the cultural dimension of global business of gary p ferraro elizabeth k briody hoofdstuk 1 2 3 4 5 7 isbn 9780205900725 edition ferraro gary p 2010 the cultural dimension of international businee upper saddle river nj prentice hall chapter 5

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